4. MARKET DATA

With this objective, FEBIN wants to set up an information point to gather market information, so that there will be more accurate and clearer insights in the DIY market. In recent years, there is a clear deficit in this field, certainly for suppliers.  

A neutral database was set up via FEBIN about the evolution of the DIY turnover according to the supplier numbers. In addition, a global consumer survey was launched trough the platform, which found resonance in the study: “Het klusgedrag in België / Le comportement du bricoleur belge.” (The behaviour of the Belgian handyman). This research was the first in Belgium, which makes it very unique. 

Meanwhile, FEBIN achieves in group to collect market information with al the factors in the market. The organisation offers a monthly sales barometer, and negotiates in the meantime about group purchases with in-depth figures from market research companies.