FEBIN: the objectives

A FEBIN membership is more than useful. Being a member of the organisation, you will get first hand information about how FEBIN would like to reach its goals. Only trough everyone’s effective participation, the correct point of view of the sector can be defended through the management board of the non-profit association. FEBIN is aimed at obtaining a better market insight, so that the global DIY activity can be stimulated dynamically in an efficient manner.FEBIN does everything to promote the DIY sector as a whole. As a basis, FEBIN handles the objectives written below. 

1. EFFICIENT COMMUNICATION

The first ambition is the realisation of a more efficient communication towards FEBIN members. We will keep you updated on a regularly basis through our electronic newsletter. Moreover, we organise four times a year a FEBIN Business Club event: this is the prefect moment where you can chat on an informal way with your colleagues. The nights are adorned every time with an interesting speaker and deal about diverse and various themes. Reunions like these are an excellent opportunity to network and to exchange information, and gives the opportunity to get to know each other and to benchmark. 

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2. BIG MARKET REPRESENTATIVENESS

In the second place, FEBIN strives to boost the market representativeness by searching new members which are representative for the DIY sector. After a few years, we are now on cruising speed. We can say that we represent with 80 members approximately 80 % of the global turnover of the Belgian DIY industry. A tremendous and representative group, with a lot of well-known brands! 

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3. WORKING GROUPS

In the FEBIN organisation, there are different working groups that deal with certain subjects, like there are for example: e-commerce, Fost Plus, Sunday opening for retail and the thereby logistic consequences for the supplier, integration of tele DIY, CRM, PIM, trainings, … and more. 

To communicate a clear and defined suppliers point of view, it is necessary to canalise discussions concerning hot items that affect retail and suppliers in a consultation platform. Working groups under the FEBIN members refine and formulate the point of view of the suppliers. 

FEBIN proves, thanks to the active working groups in the federation, that a clear dynamic got off. The organisation appeals to all his members: if you want to make a positive contribution to a particular working group, do not hesitate to contact the secretariat. 

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4. MARKET DATA

With this objective, FEBIN wants to set up an information point to gather market information, so that there will be more accurate and clearer insights in the DIY market. In recent years, there is a clear deficit in this field, certainly for suppliers.  

A neutral database was set up via FEBIN about the evolution of the DIY turnover according to the supplier numbers. In addition, a global consumer survey was launched trough the platform, which found resonance in the study: “Het klusgedrag in België / Le comportement du bricoleur belge.” (The behaviour of the Belgian handyman). This research was the first in Belgium, which makes it very unique. 

Meanwhile, FEBIN achieves in group to collect market information with al the factors in the market. The organisation offers a monthly sales barometer, and negotiates in the meantime about group purchases with in-depth figures from market research companies. 

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4. RAPPROCHEMENT TO OTHER FEDERATIONS

With the globalization of the continuously growing DIY industry, we as suppliers can use the support of a European federation: FEDIYMA. With the formation of NAFTA (the North American Free Trade Agreement), and the strong cooperation between the countries in the Asian area, Europe is also becoming an important player. 

FEDIYMA delivers competitive advantages, and it is an opportunity to promote dialogue and exchanges between suppliers and retail on a European and global basis. 

FEDIYMA

FEDIYMA, The Federation of European DIY Manufacturers’ Associations, has its headquarters in Belgium since 2010. The federation was founded in 2001 by the German (BAU + DIY), the French (UNIBAL) and the English federation (BEHTA). The operational management is in the hands of Germany.

Six countries are united in the FEDIYMA: Belgium, Germany, France, Great Britain, Spain and Denmark. These are also the biggest European DIY players: they represent approximately 68% of the European market. 

FEDIYMA regroups its objectives in four strategies:

  1. Represent and defend the ethical and professional interests of its members
  2. Improve the knowledge of the DIY market and the related products
  3. Monitoring and interpreting new consumer trends
  4. Improve the knowledge about the world, export and furthermore encouraging international relations 

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